Port Chester News Provider BMN's "Cognitive Insights: API" Opens Possibilities in Audience Profiling

Port Chester Roundup's Parent Company Behavioral Media Networks Will Be At The AT T Mobile App Hackathon In Austin Texas Behavioral Media Networks (BMN), a Connecticut based technology company announced today the launch of their new Cognitive Insights API at the AT T Mobile App Hackathon in Austin, Texas from June 14-15th. The API promises to deliver psychological insights about users, enabling companies and developers alike to produce relevant information and thus create engaging applications and online experiences. Kathy Wirt, Chief Product Office at BMN said, "We are entering a new era in cognitive science, in which development of technology is in the spotlight. Our strength is innovation; with this, our drive, we are exceptionally proud today to announce the launch of our Cognitive Insights API of which we believe will have a powerful impact on how messages can be even further honed to a diverse audience." Further adding, "Our API can be utilized by any organization in any field to better understand the thoughts and feelings that influence their customers' or audiences' behaviors. " Drawing on research at MIT Media Lab and other top institutions, the CI suite detects users' personalities, values, attitudes, interests, and lifestyles from user-generated text such as social media posts, SMS, emails, blogs, cover letters and more. "We are very excited about our new Cognitive Insights:API; even more so, to be launching it at the AT T Hackathon in Austin," said Matthew Taylor, Engineer Developer at BMN. "The human mind is the most complicated object in the universe, yet our Cognitive Insights API makes it easier for you to get that one step closer to your users." The BMN team will be attending the event next week, to launch and showcase the exciting workings of Cognitive Insights to all attendees. Our VP of Engineering, Robert Decker, will even be one of the event's key speakers. Mr. Decker is an expert in software design and development, with fifteen years of experience at corporations including Adobe and Symantec.



via Port Chester Newswire http://www.topix.com/city/port-chester-ny/2013/06/port-chester-news-provider-bmn-s-cognitive-insights-api-opens-possibilities-in-audience-profiling